EyeWonder Universal In-Stream Framework

EyeWonder lets publishers monetize their video content through in-stream ad formats using the Universal In-Stream Framework (UIF). The open source UIF is compatible with VAST and VPAID standards.

Highlights

The Kaltura and EyeWonder partnership offers publishers the ability to monetize their video content through in-stream ad formats through the Universal In-Stream Framework (UIF). The open source UIF, also compatible with VAST and VPAID standards, offers publishers the ability to accept in-stream and fixed roll ad formats independently or through any 3rd party rich media provider at no cost to the publisher.


The following key features are provided with the application:
  • Drives new revenue with both interactive and additional ad formats without securing new content
  • Pre, mid and post-roll ads become interactive and more impactful while new valuable inventory is created with engaging overlay formats such as bugs and tickers
  • Immediate access to over 1,500 EyeWonder agency clients utilizing the AdWonder component, which streamlines ad creation through templatizing in-stream and in-page ad formats
  • Open Source format allows for publishers to accept in-stream formats from any 3rd party rich media provider
  • Works with any ad server eliminating the need to modify current processes

Pricing

There is no cost to utilize the Universal In-Stream Framework.

Description

The Kaltura and EyeWonder partnership offers publishers the ability to monetize their video content through in-stream ad formats through the Universal In-Stream Framework (UIF.) The open source UIF, also compatible with VAST and VPAID standards, offers publishers the ability to accept in-stream and fixed roll ad formats independently or through any 3rd party rich media provider at no cost to the publisher.

  • Drives new revenue with both interactive and additional ad formats without securing new content
  • Pre, mid and post-roll ads become interactive and more impactful while new valuable inventory is created with engaging overlay formats such as bugs and tickers
  • Immediate access to over 1,500 EyeWonder agency clients utilizing the AdWonder component, which streamlines ad creation through templatizing in-stream and in-page ad formats
  • Open Source format allows for publishers to accept in-stream formats from any 3rd party rich media provider
  • Works with any ad server eliminating the need to modify current processes

Installation Guide

1) Create or Select a player
Login to your Kaltura KMC and select the "Studio" tab. Either create a new player or select an existing player from your list. If you created a new player, select the "Advertising" tab on the left. If you selected an existing player, select "Edit" from the menu and then select the "Advertising" tab on the left.

Note: players created before August 1st, 2010 will not have
the "Advertising" tab. In that case, you must create a new player.

2) Set up the player for Eyewonder ads
Select the "Yes" radio button next to "Request ads for this player".
Then select "Eye Wonder" from the "Ad Source" drop-down menu.

3) Configuring paramers for Eyewonder ads
In the "Key Value Pairs" field, input URLs for each of the ad slots to be used.
Separate key/value pairs with a semicolon.

Enter any of the following key/value pairs required.

KEY VALUE
preroll URL for ad server call that returns the preroll tag
midroll URL for ad server call that returns the midroll tag
overlay URL for ad server call that returns the overlay tag
postroll URL for ad server call that returns the postroll tag
volume initial volume of an ad
overlayDelay amount of time (in seconds) until the overlay is visible on the video screen starting from the time when the overlay ad has begun loading
showOverlayAt amount of time (in seconds) from the start of the video until the overlay ad will begin to load into the video player
showMidrollAt a number (percentage) representing the point during the playback of the content video when the midroll will start. Examples:
50 will make the midroll load halfway through the content video
25 will make the midroll load a fourth of the way through the content video

Click Save Changes button at the bottom of the page

Note: Do not enable the "Bumper Video" section of the "Ad Timeline". This
feature is not supported by Eyewonder.

4) Testing the Video Player
Click the "Content" tab at the top of the page.
Select a content video you would like to test your player with and click on the "Preview & Embed" link in the "Publish" column. Select your player from the drop-down menu.

Documentation

Application Specifications

(Click on the terms to find similiar applications)

Kaltura Edition:

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Kaltura version:

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Kaltura API version:

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A plugin of:

 

Available languages:

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Prerequisites & Requirements

Kaltura.com Account

Support Options

Support Phone:

+1 678 891 2020

Support Email:

support@eyewonder.com

Support Details

For assistance with the EyeWonder Universal In-Stream Framework please email/call the listed information and mention your need for assistance with the UIF plug-in for the Kaltura platform.

Developer Resources

Source Code License

Source Code Repository

Additional notes from the application creator

Application Provider Logo

Provider Details


Company:

Eyewonder

Website:

http://www.eyewonder.com

Phone:

(678) 891-2020

Address:

Corporate Office
EyeWonder, LLC
229 Peachtree Street, NE
International Tower, Suite 1700
Atlanta, GA 30303

About the application provider

EyeWonder was one of the original pioneers in video and rich media advertising, and is now the definitive leading provider of Interactive Digital Advertising products and services. Since 1999, we have been enabling advertisers and agencies to easily connect the most compelling and effective campaigns to their most desirable audiences. EyeWonder's in-page, in-stream and custom ad products can combine the quality and power of Flash video, the latest creative features, and the most comprehensive online tracking and reporting capabilities to dramatically enhance the impact and effectiveness of any new media ad campaign. In fact, EyeWonder-powered ad campaigns consistently outperform campaigns powered by lesser rich media companies and are a testament to the innovative technologies and proactive people that make our company so unique.
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