Nielsen Analytics

The Nielsen plugin for Kaltura plugs into the Kaltura KDP and applies proprietary filtering mechanisms to remove non-human traffic, blocked IPs, auto refresh and international traffic.


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Participating publishers place a Nielsen tag on their content which allows us to apply proprietary filtering mechanisms to remove non-human traffic, blocked IPs, auto refresh and international traffic. The panel data are then calibrated using information derived from the site-centric data. This approach provides a more accurate reflection of page-level activity while maintaining the full-depth of audience insight available from the panel data.

Panel recruitment is conducted using a proprietary methodology that combines the representativeness of a Random Digit Dial (RDD) and Address Based Sampling (ABS) panel with the depth provided by an online-recruited panel. The calibration sample (a combination of RDD and ABS) provides a baseline for representative demography and online behavior. This baseline is used to create demographic and behavioral weights for the online-recruited panel. Our patented user-prompting ensures we have the best demographic data upon which to base our weights - and our Media Research Council (MRC) approved desktop meter ensures that we’re measuring people, not just machines.

Nielsen’s proprietary methodology has been designed in close collaboration with the MRC and with input from leading industry clients. Our panel is built for cross-media understanding and is calibrated against the Nielsen Cross-Platform Homes, the industry’s only single source cross-media measurement service, as is our methodology for measuring online video.


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Nielsen Inc.



+1 646 654 5000


Global Headquarters The Nielsen Company 770 Broadway New York, NY 10003-9595 United State

About the application provider

In 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy. As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we’re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.
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