The Nielsen plugin for Kaltura plugs into the Kaltura KDP and applies proprietary filtering mechanisms to remove non-human traffic, blocked IPs, auto refresh and international traffic.
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The key features of this application are:
- Feature 1
- Feature 2
- Feature 3
DescriptionParticipating publishers place a Nielsen tag on their content which allows us to apply proprietary filtering mechanisms to remove non-human traffic, blocked IPs, auto refresh and international traffic. The panel data are then calibrated using information derived from the site-centric data. This approach provides a more accurate reflection of page-level activity while maintaining the full-depth of audience insight available from the panel data.
Panel recruitment is conducted using a proprietary methodology that combines the representativeness of a Random Digit Dial (RDD) and Address Based Sampling (ABS) panel with the depth provided by an online-recruited panel. The calibration sample (a combination of RDD and ABS) provides a baseline for representative demography and online behavior. This baseline is used to create demographic and behavioral weights for the online-recruited panel. Our patented user-prompting ensures we have the best demographic data upon which to base our weights - and our Media Research Council (MRC) approved desktop meter ensures that we’re measuring people, not just machines.
Nielsen’s proprietary methodology has been designed in close collaboration with the MRC and with input from leading industry clients. Our panel is built for cross-media understanding and is calibrated against the Nielsen Cross-Platform Homes, the industry’s only single source cross-media measurement service, as is our methodology for measuring online video.