Iris.TV

Iris.TV's picture

Company Information

About
Keep Watching

IRIS.TV is a programmatic content delivery system that allows video publishers and content owners to generate more video views in a continuous playback experience. The software is designed to increase consumption and simplify operations for web and mobile video distribution, matching content based on audience preferences and user interactions. The company’s core product Adaptive Stream™ delivers relevant content in a television-like experience, personalized to each viewer’s interests.

How it works: Adaptive Stream™ increases video views by programming a personalized video stream for each viewer. Viewers watch longer, increasing total ad inventory and engagement with the video player. Large video archives become easily accessible to the user and generate more revenue for the publisher.

Our experienced team members have worked with a wide range of entertainment and technology companies including HBO, ABC, Viacom, Deluxe, Yahoo, NBC/UNI, Hulu, Sony Pictures, and Rubicon Project.

Specialties: Video Recommendation Software, Analytics, Video Strategy, Audience Engagement, Personalized Video Programming
Company
IRIS.TV
Company Website
http://www.iris.tv

User profile

Job Title
Co-Founder & COO
First Name
Richie
Last Name
Hyden
Country
United States

Partner Information

Competitive Positioning
1. Platform and device agnostic
2. Personalized recommendations for each individual viewer
3. In-stream and thumbnail recommendation capabilities
4. Non-traffic based - internal value add to publisher and viewership
5. Business rules controls giving editorial control to publisher and their team
6. >50% increase in total views
Technical Contact
Zac Stockton
Partner Type
Interactive Video / Increasing Viewer Engagement
Permission to include your name on our website & marketing materials?
Yes
Business Contact
Richie Hyden

History

Member for
3 years 16 weeks
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